Here is a case of a very happy customer due to better optics.
A few days ago an astronomer friend of mine commented that he had gotten the optics of his telescope improved and the improvement reduced the time it took to get data by a factor of 3. For an astronomer this is a dramatic improvement since observing time on large telescopes can cost thousands of dollars an hour.
My friend did not say how the optics had been improved, but the important point is that better optics, whether due to figure errors, mounting or alignment mean more productive optics. I generally think of better optics as a better product leaving the manufacturing facility without thinking about how much the better optics mean to the productivity of the customer.